In 2020, YouTube generated global advertising revenues of close to 19.8 million U.S. Seeing these viewership figures, it comes as no surprise that YouTube has become not only a springboard for influencers but also a powerful money-making tool for Google and its parent company Alphabet. As of 2021, Korean children’s song “Baby Shark” is the most-viewed YouTube video of all time, with over 7.9 billion streams. YouTube’s other main avenue is corporate media content such as official music videos, which can go viral within a matter of hours and reach 100 million views in less than two days, as was the case with BTS in 2019. Swedish gamer PewDiePie, for example, has become a key YouTube figure and has amassed 103 million subscribers by 2020. Having started as a platform for original content, YouTube launched a new creative class of content producers who draw huge audiences to the screen and have subsequently become celebrities themselves. Videos categorized as entertainment, music, people and blogs accumulated the highest shares of views, and it is user-generated content that has created some of the biggest internet buzz in recent years. In August 2020, more than 500 hours of video were uploaded to YouTube every minute, reflecting the increased appetite for digital video content among internet users.
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dollars, and while app download and usage are free, users can purchase additional in-app content like movies or TV shows. In 2019, global user spending in the YouTube app amounted to over 562 million U.S. The streaming service is particularly popular with younger internet users, who sometimes even access the platform several times a day to entertain themselves or follow up on the latest news. As of 2020, there was an estimate of 2.1 billion YouTube users worldwide.